A data-driven enterprise is an organisation that uses information to achieve its business goals. It focuses on leveraging data to boost sales, improve operations, or a mixture of both.
The first step towards becoming a data-driven organization is to determine how best to use the data that the company has. This will help to ensure that the appropriate strategy is created to achieve business goals and provide internal resources to make effective decisions using data.
Next, enterprise architecture needs to be built so that data can be used for a variety applications and processes. This includes providing an accurate single source of fact, eliminating data sylos, and making information easy to access, consume, and act upon by consumers.
Creating a Data Driven Culture
In order to create a data driven culture, it’s important that employees adopt the new approach. This means that everyone must be educated about the value of data and its potential to improve their work.
For example a data driven culture will encourage members of the team to ask how they can solve problems quicker than with traditional methods. This will give non-analysts tools to take on responsibility for data analyses.
Leadership can play a key role in fostering data-driven cultures by ensuring everyone has access to the right data and that they are made available as quickly as possible, ideally immediately. This can reduce skepticism, and build trust.